Tell Your Collection Story Detail
A lookbook shoot is much more than just exhibiting your products; it is a professional process that combines your brand’s identity and the soul of your collection with a story. Lookbook is the most effective way to deliver all, style and clothing recommendations to potential buyers and press. Each square reflects the vision of your brand on the one hand, while taking the texture, cutting and aesthetics of your products.
Our Comprehensive Lookbook Production Process: Precision at Every Stage
Our professional workflow we watch to create a special lookbook to your brand, where all details are considered:
1. Conceptual Development and Planning
Detailed Analysis: The main theme of your collection, your target audience, market positioning and usage areas (digital, printed etc. ) In-depth analysis.
Story and Concept Development: A unique story that tells your collection is created. In accordance with this story, shooting concept, space, model postures and general aesthetic are determined. At this stage, a moodboard and shooting plan with each detail is prepared.
Budget and Time Chart: All cost pens of the project (model, styleist, makeup artist, studio rental) are clearly listed. The day and delivery dates are determined and a timeline is created for the whole team.
2. Pre-production Preparations
Professional Team Setup: We combine the most suitable capabilities to your project concept. Specialist makeup artist, hair stylist and stylist are carefully selected to implement the shooting concept.
Model and Location Selection: Meets casting agencies for models to reflect the soul of your collection best. Studio or outdoor locations are determined and rented in accordance with the general story of Lookbook.
Clothing and Accessories Regulation: The clothing combinations and accessories set for each piece in the collection are prepared, labeling and sorting operations are made ready for shooting day.
3. Shooting Day and Application
Light and Set Management: Professional lighting and set layout are installed in accordance with the requirements of selected venue and concept.
Sequence Flow: Shots to protect the integrity of Lookbook, are made according to the pre- prepared order. Each model is taken with the specified committees and poses, detail photos are taken from different angles.
Instant Rating: Visuals obtained during shooting are instantly reviewed on a computer screen (tethering). In this way, both you and the team can make sure every frame meets expectations.
4. Post-Production and Delivery
Selection and Preview: From hundreds of photographs obtained at the end of the shot, squares representing each committee in the best are carefully selected.
Advanced Retouching and Color Editing: Precision color corrections are made to highlight selected photos, natural colors and textures of products. Skin defects or unwanted details are professionally retouched, the naturality of visuals is maintained.
Delivery and Archiving: The completed visuals are delivered to you in high resolution and optimized formats that fit the technical requirements of different platforms such as website, social media and printed catalogs. All shot files are stored in a secure digital archive for your future possible needs.
With our professional lookbook photoshoot service, tell the story of your collection most effectively.