AI-generated imagery can support ideation, but commercial product communication still requires accuracy, transparency and a reliable match to the item a customer will receive.
Protect accuracy and brand trust
Use real product photography as the reference standard. If generative tools are part of the workflow, review materials, proportions, colour and metadata carefully and avoid creating misleading product claims.
- Verify the image against the real product
- Document generated or altered assets appropriately
- Prioritise transparency, rights and customer expectations
From preparation to delivery
Before production, agree on products, priority frames, image orientation and final channels. During the shoot, keep exposure, colour and camera position repeatable. Afterward, review selections against the brief rather than judging each frame in isolation.
Final files should be delivered with clear naming, suitable colour space and channel-specific dimensions. A compact approval process prevents unnecessary revisions and keeps the image library consistent over time.
A practical decision
The strongest approach is the one that makes the product or subject easy to understand while preserving a recognisable visual language. Technical accuracy and creative direction should support the same commercial goal.